---
title: How to Turn Winter Housing Market Trends Into Closed Deals
description: Educate referral partners on how to interpret winter housing market activity, where mortgage rates and buyer behavior intersect this time of year, and how to translate that into closed deals.
image: https://news.ruoff.com/hubfs/Business%20Planning%20for%20Procrastinators_%20Email%20Headers_600x250_Shannon%20Ryan-1.jpg
---

[Skip to content](https://news.ruoff.com/partnership-perspective/how-to-turn-winter-housing-market-trends-into-closed-deals#main-content)

[![Ruoff Mortgage](https://news.ruoff.com/hs-fs/hubfs/Ruoff_Mortgage_FC-4.png?width=1836&height=717&name=Ruoff_Mortgage_FC-4.png)Homepage](https://www.ruoff.com)

![](https://news.ruoff.com/hs-fs/hubfs/Business%20Planning%20for%20Procrastinators_%20Email%20Headers_600x250_Shannon%20Ryan-1.jpg?width=600&height=250&name=Business%20Planning%20for%20Procrastinators_%20Email%20Headers_600x250_Shannon%20Ryan-1.jpg)

# How to Turn Winter Housing Market Trends Into Closed Deals

![Bailey Twillman](https://news.ruoff.com/hs-fs/hubfs/email-1.png?width=48&height=48&name=email-1.png)

 Bailey Twillman

January 7, 2026

Educate referral partners on how to interpret winter housing market activity, where mortgage rates and buyer behavior intersect this time of year, and how to translate that into closed deals.

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals><https://twitter.com/intent/tweet?url=https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals>[mailto:https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals](mailto:https%3A%2F%2Fnews.ruoff.com%2Fpartnership-perspective%2Fhow-to-turn-winter-housing-market-trends-into-closed-deals)

## Keep reading

### [![](https://news.ruoff.com/hs-fs/hubfs/Im%20Back%20Home_Email_TEMPLATE%20(1)-1.jpg?width=1256&height=625&name=Im%20Back%20Home_Email_TEMPLATE%20(1)-1.jpg) 5 Ways Mortgage Pros and Agents Can Collaborate for Valentine’s-Month Momentum](https://news.ruoff.com/partnership-perspective/5-ways-mortgage-pros-and-agents-can-collaborate-for-valentines-month-momentum)

[![Ruoff Mortgage](https://news.ruoff.com/hs-fs/hubfs/Ruoff_Mortgage_FC-4.png?width=1836&height=717&name=Ruoff_Mortgage_FC-4.png "Ruoff Mortgage")](https://www.ruoff.com)

 

Copyright© 2026 Ruoff Mortgage  
1670 Magnavox Way, Fort Wayne, Indiana, 46804

260.999.6200 | 800.627.8633  
NMLS ID: 141868

 

---

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Bailey Twillman",
    "url" : "https://news.ruoff.com/partnership-perspective/author/bailey-twillman"
  },
  "dateModified" : "2026-01-07T18:55:51.055Z",
  "datePublished" : "2026-01-07T18:55:51.000Z",
  "headline" : "How to Turn Winter Housing Market Trends Into Closed Deals",
  "image" : [ "https://news.ruoff.com/hubfs/Business%20Planning%20for%20Procrastinators_%20Email%20Headers_600x250_Shannon%20Ryan-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://news.ruoff.com/partnership-perspective/how-to-turn-winter-housing-market-trends-into-closed-deals",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://news.ruoff.com/hubfs/Ruoff_Mortgage_FC-4.png"
    },
    "name" : "Ruoff Mortgage"
  }
}
```