--- title: NASCAR and Ruoff Mortgage Enter Into Official Partnership description: NASCAR and Ruoff Mortgage, a full-service residential mortgage company with 70+ brick and mortar retail locations and a national online consumer direct division, announced today a multiyear partnership that will designate the company as the “Official Mortgage Partner of NASCAR.” image: https://news.ruoff.com/hubfs/Ruoff%20Mortgate%20Victory%20Lane%20official%20logo.png --- ![Ruoff\_Mortgage\_FC-Sep-10-2021-06-34-00-38-PM](https://news.ruoff.com/hs-fs/hubfs/Ruoff_Mortgage_FC-Sep-10-2021-06-34-00-38-PM.png?width=230&height=90&name=Ruoff_Mortgage_FC-Sep-10-2021-06-34-00-38-PM.png "Ruoff_Mortgage_FC-Sep-10-2021-06-34-00-38-PM") # [Ruoff Mortgage Press Room](https://news.ruoff.com) [![“Email](https://news.ruoff.com/hubfs/MAIL-1.png "“Email")Media Inquiries](mailto:leah.schoenle@ruoff.com) ![“Download](https://news.ruoff.com/hubfs/DOWNLOAD-1.png "“Download")Download Media Assets ### Ruoff Mortgage Logos --- ![“Ruoff](https://news.ruoff.com/hubfs/Ruoff_Mortgage_FC-2-1-1.png "“Ruoff") [Download Assets](https://news.ruoff.com/hubfs/Ruoff%20Mortgage%20Logos.zip) × [![“Ruoff](https://news.ruoff.com/hubfs/DOCUMENTS-1.png "“Ruoff")Corporate Fact Sheet](https://news.ruoff.com/hubfs/Ruoff%20Mortgage%20Fact%20Sheet%20-%20October%202026%20Updated%201.pdf) [![“Ruoff](https://news.ruoff.com/hubfs/facebook-small.png "“Ruoff")](https://www.facebook.com/ruoffmortgage/) [![“Ruoff](https://news.ruoff.com/hubfs/Blog%20images/twitter-small.png "“Ruoff")](https://twitter.com/RuoffMtg) [![“Ruoff](https://news.ruoff.com/hubfs/Blog%20images/linkedin-small.png "“Ruoff")](https://www.linkedin.com/company/ruoff-home-mortgage?trk=company%20logo) [![“Ruoff](https://news.ruoff.com/hubfs/Email%20Images/instagram-small.png "“Ruoff")](https://www.instagram.com/ruoffmortgage/) # NASCAR and Ruoff Mortgage Enter Into Official Partnership July 15, 2021 [Hannah McKenna](https://news.ruoff.com/author/hannah-mckenna) ![](https://news.ruoff.com/hubfs/_Blog%20Images%20-%20Content/ruoff-blog-avatar.jpg) **(July 15, 2021) –** NASCAR and Ruoff Mortgage, a full-service residential mortgage company with 70+ brick and mortar retail locations and a national online consumer direct division, announced today a multiyear partnership that will designate the company as the “Official Mortgage Partner of NASCAR.” The wide-ranging agreement includes branding of the most coveted real estate in all of motorsports, Victory Lane. Beginning at Watkins Glen International, Ruoff Mortgage will be the presenting sponsor of Victory Lane for the Cup Series, Xfinity Series and the Camping World Truck Series across all NASCAR-owned tracks. This is the first time in 20 years that this prominent branding asset has become available. NASCAR fans will enjoy Victory Lane’s fresh look that incorporates Ruoff’s signature corporate color palette of teal, navy, and orange, as well as a visual nod to their residential mortgage services, including their stepping stone avatar and a pitched roof design. Winning drivers will receive a warm “Welcome Home” message as they enter into the newly redesigned space. “The best drivers in the world compete to park their car in Victory Lane and we are excited to have Ruoff Mortgage be a part of that celebratory moment each weekend,” said Jeff Wohlschlaeger, Vice President, Chief Sales Officer, NASCAR. “Victory Lane offers Ruoff Mortgage a highly visible position at the track and will deliver tremendous exposure to the most brand loyal fan base in sports.” Ruoff Mortgage, a family-owned and operated business based out of Fort Wayne, Indiana, was founded in 1984. Over the past several years, Ruoff Mortgage has experienced tremendous growth in loan volume and sales, landing them a spot on the prestigious Inc. 5000 Fastest Growing Companies in America List for 8 years in a row. With this multi-faceted partnership, Ruoff Mortgage will broaden its exposure in sports and entertainment venues on a national level. The agreement with NASCAR joins their extensive list of more than 50 partnerships, including the Indianapolis Colts, Andretti Autosport, Cincinnati Reds and Columbus Blue Jackets, to name a few. “Today’s announcement strategically aligns with our company’s brand. In order to be ‘Welcome(d) Home’ to Victory Lane, drivers must be the fastest on the track, leading the way. Similarly, Ruoff’s goal is to continue to find innovative ways to improve the mortgage process for our homebuyers, giving them the fastest, most efficient route to the finish line at the closing table,” said Mark Music, Ruoff President & CEO. “We are proud to be a leader in the mortgage industry and are excited to introduce drivers and their teams and race fans to Ruoff in Victory Lane.” As part of the Official Partnership, Ruoff Mortgage will engage an exclusive group of Official NASCAR Partners that comprise the NASCAR Fuel For Business. The business-to-business environment offers unique opportunities for many companies to bypass the time and layers of corporate coordination to construct customized deals that help address specific business needs. To learn more about Ruoff Mortgage, [click here](https://www.ruoff.com/about-us). *For renderings of the newly branded Ruoff Mortgage Victory Lane and Official Partner Lockup*, [click here.](https://www.dropbox.com/sh/rrrdztu1196zyrn/AAAdN9UL9BGXPACixl9P2_t1a?dl=0) **About NASCAR** The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit [www.NASCAR.com](http://www.NASCAR.com) and [www.IMSA.com](http://www.IMSA.com), and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). **About Ruoff Mortgage** Ruoff Mortgage is a full-service residential mortgage company with 70+ locations throughout the Midwest and originates in 45 states through their online consumer direct division. They have been recognized by several prominent industry publications such as the Scotsman Guide’s list of Top Mortgage Lenders, Mortgage Executive Magazine’s Top 100 Mortgage Companies in America and the Freddie Mac Home Possible RISE Awards. Ruoff Mortgage has a 97.8% customer satisfaction rating, as compiled by CX leader, Customerville. [www.ruoff.com](http://www.ruoff.com)   **Contact:** Chris Tropeano NASCAR Communications 347-733-5614 [ctropeano@nascar.com](mailto:ctropeano@nascar.com) Kim Murphy Ruoff Mortgage 260-999-6200 ext. 1114 [kim.murphy@ruoff.com](mailto:kim.murphy@ruoffmortgage.com)   ### RECEIVE THE LATEST NEWS IN YOUR INBOX Search For Media Inquiries: **![MicrosoftTeams-image (77)-1](https://news.ruoff.com/hs-fs/hubfs/MicrosoftTeams-image%20(77)-1.png?width=132&height=189&name=MicrosoftTeams-image%20(77)-1.png)** **Leah Schoenle** **Director of Partnerships and Public Relations** [leah.schoenle@ruoff.com](mailto:leah.schoenle@ruoff.com) 260-999-6200 x 1161 ### Archive: - [August 2026 (1)](https://news.ruoff.com/archive/2026/08) - [July 2026 (3)](https://news.ruoff.com/archive/2026/07) - [June 2026 (2)](https://news.ruoff.com/archive/2026/06) - [April 2026 (3)](https://news.ruoff.com/archive/2026/04) - [February 2026 (2)](https://news.ruoff.com/archive/2026/02) - [October 2025 (1)](https://news.ruoff.com/archive/2025/10) - [July 2025 (2)](https://news.ruoff.com/archive/2025/07) - [June 2025 (2)](https://news.ruoff.com/archive/2025/06) - [May 2025 (2)](https://news.ruoff.com/archive/2025/05) - [April 2025 (3)](https://news.ruoff.com/archive/2025/04) - [February 2025 (2)](https://news.ruoff.com/archive/2025/02) - [October 2024 (1)](https://news.ruoff.com/archive/2024/10) - [September 2024 (1)](https://news.ruoff.com/archive/2024/09) - [August 2024 (1)](https://news.ruoff.com/archive/2024/08) - [July 2024 (1)](https://news.ruoff.com/archive/2024/07) - [June 2024 (3)](https://news.ruoff.com/archive/2024/06) - [May 2024 (3)](https://news.ruoff.com/archive/2024/05) - [February 2024 (1)](https://news.ruoff.com/archive/2024/02) - [July 2023 (2)](https://news.ruoff.com/archive/2023/07) - [June 2023 (1)](https://news.ruoff.com/archive/2023/06) - [April 2023 (2)](https://news.ruoff.com/archive/2023/04) - [March 2023 (3)](https://news.ruoff.com/archive/2023/03) - [February 2023 (1)](https://news.ruoff.com/archive/2023/02) - [November 2022 (1)](https://news.ruoff.com/archive/2022/11) - [August 2022 (2)](https://news.ruoff.com/archive/2022/08) - [June 2022 (2)](https://news.ruoff.com/archive/2022/06) - [May 2022 (1)](https://news.ruoff.com/archive/2022/05) - [April 2022 (2)](https://news.ruoff.com/archive/2022/04) - [March 2022 (1)](https://news.ruoff.com/archive/2022/03) - [November 2021 (1)](https://news.ruoff.com/archive/2021/11) - [September 2021 (1)](https://news.ruoff.com/archive/2021/09) - [August 2021 (1)](https://news.ruoff.com/archive/2021/08) - [July 2021 (2)](https://news.ruoff.com/archive/2021/07) - [June 2021 (2)](https://news.ruoff.com/archive/2021/06) - [May 2021 (2)](https://news.ruoff.com/archive/2021/05) - [April 2021 (3)](https://news.ruoff.com/archive/2021/04) - [March 2021 (3)](https://news.ruoff.com/archive/2021/03) - [June 2020 (2)](https://news.ruoff.com/archive/2020/06) - [March 2020 (1)](https://news.ruoff.com/archive/2020/03) - [February 2020 (1)](https://news.ruoff.com/archive/2020/02) - [October 2019 (1)](https://news.ruoff.com/archive/2019/10) - [August 2019 (1)](https://news.ruoff.com/archive/2019/08) - [April 2019 (1)](https://news.ruoff.com/archive/2019/04) - [March 2019 (1)](https://news.ruoff.com/archive/2019/03) - [February 2019 (2)](https://news.ruoff.com/archive/2019/02) - [January 2019 (2)](https://news.ruoff.com/archive/2019/01) - [August 2018 (1)](https://news.ruoff.com/archive/2018/08) - [July 2018 (1)](https://news.ruoff.com/archive/2018/07) - [June 2018 (2)](https://news.ruoff.com/archive/2018/06) - [May 2018 (2)](https://news.ruoff.com/archive/2018/05) - [April 2018 (2)](https://news.ruoff.com/archive/2018/04) - [March 2018 (1)](https://news.ruoff.com/archive/2018/03) - [February 2018 (2)](https://news.ruoff.com/archive/2018/02) - [January 2018 (1)](https://news.ruoff.com/archive/2018/01) - [September 2017 (1)](https://news.ruoff.com/archive/2017/09) - [August 2017 (1)](https://news.ruoff.com/archive/2017/08) - [June 2017 (1)](https://news.ruoff.com/archive/2017/06) - [May 2017 (2)](https://news.ruoff.com/archive/2017/05) - [March 2017 (1)](https://news.ruoff.com/archive/2017/03) - [October 2016 (2)](https://news.ruoff.com/archive/2016/10) see all ![Ruoff\_Mortgage\_Wht-4-1](https://news.ruoff.com/hs-fs/hubfs/Ruoff_Mortgage_Wht-4-1.png?width=213&name=Ruoff_Mortgage_Wht-4-1.png)  [NMLS Consumer Access Ruoff Home Mortgage NMLS ID: 141868](http://www.nmlsconsumeraccess.org/TuringTestPage.aspx?ReturnUrl=/EntityDetails.aspx/COMPANY/141868) **1700 Magnavox Way, Suite 220, Fort Wayne, IN 46804** **260.999.6200 | 800.627.8633** [Disclaimer](https://www.ruoff.com/licenses) | [Privacy Policy](https://www.ruoff.com/privacy-policy) ![Equal-Housing-Lender](https://news.ruoff.com/hs-fs/hubfs/Ruoff%20-Feb2017/Equal-Housing-Lender.png?width=50&name=Equal-Housing-Lender.png)![BBB-Logo](https://news.ruoff.com/hs-fs/hubfs/Ruoff%20-Feb2017/BBB-Logo.png?width=41&name=BBB-Logo.png)   2020 All Rights Reserved. Developed by Ruoff Mortgage Ruoff Mortgage Company, Inc., d/b/a Ruoff Mortgage, is an Indiana corporation licensed by the Indiana Department of Financial Institutions (DFI). For complete licensing information visit:  [http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868](http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868). Equal Housing Lender. NMLS#141868 Website authorization by the New York State Department of Financial Services is pending. Until this website is authorized, no mortgage loan applications for properties located in New York will be accepted through this site.